You want "true cinnamon"? This is it. You'll know Ceylon by its complex yet nuanced flavor. Ours is spicy in the true sense - but, with its 1 to 1.6% oil content, the flavor is mild and delicate. Comfortingly warm, not hot. Fruity, almost apple-cinnamony, floral and nectar-like, but only lightly sweet. It;s that complex. Its aroma is equally distinctive, with hints of floral and citrus complementing the warm-spicy notes.