We get serious with potency. Our ground turmeric (Curcuma longa) root contains a minimum of 4% curcumin - the key component people look for. No GMOs. No ETO (considered carcinogenic by the EPA). Not irradiated. Certified Organic by QAI. Kosher Certified by KSA. Deep, golden-yellow hue. Pungent, distinctive aroma. This is the spice that gives curry powder its signature color. Taste that's warm, earthy and...well, simply hard to describe. Some say it's like ginger and pepper. But it's kind of not. So, just try a bite for yourself.